Start with the customer tasks
List the tasks a new visitor should be able to complete: browse a product category, understand the offer, find delivery or returns information, or get in touch. Shopify’s main and footer menus can link to products, collections, pages, blog posts and other destinations. That flexibility is useful only when each link earns a clear place.
Read the menu as someone who does not know your internal product names. A label such as “New in” or “Shop by room” can be useful when it points to a clear selection. A vague label or a long string of near-duplicates makes a customer pause. Keep the first pass simple: what would this person expect to find after tapping each item?
Check every campaign route
For each current campaign, write down its destination page and the routes that lead there once a visitor arrives. If a campaign promotes a collection, check that the collection appears where a shopper would reasonably look and that related products do not disappear behind an unrelated menu label.
Do not assume a homepage link solves the problem. A visitor who arrives on a product page, a search result or a saved link still needs a route to continue browsing. Check the main menu, footer and relevant in-page links together. The goal is not to add links everywhere; it is to remove the dead ends that matter to that campaign.
Make labels do their job
Use labels that name the destination in customer language. Shopify lets you add and edit menu items, including links to collections, pages and products. Before changing a label, compare it with the page title and opening content. A close match helps a visitor confirm they have landed in the right place.
Avoid hiding essential information behind clever campaign names. If the page explains shipping, returns, size guidance or contact options, say so. Where a collection needs a more editorial name, make sure its page itself explains the product group quickly. A menu should set an expectation that the next page can meet.
Test the small screen deliberately
Open the store on a phone and complete the three most common tasks from the list you made. Check whether the menu opens easily, whether nested links remain understandable and whether a visitor can get back to a category after viewing a product. Screenshots are useful, but a real tap-through shows the pauses a static review can miss.
Keep an eye on routes that rely on hover behaviour or on very long label lists. A desktop layout can make those routes feel obvious, while a mobile menu turns them into a long scan. Record the exact point of confusion rather than calling the whole navigation bad; it gives the team a concrete change to review.
Run a short release check
Before a campaign goes live, test the menu links, destination page and one product path on both desktop and mobile. Shopify pages can be linked from a menu, so confirm the link points to the finished page rather than a draft, a general homepage or an outdated campaign. If you remove a page or collection later, recheck any menu item that depended on it.
Keep a short record of what changed, why, and who checked it. After the campaign begins, revisit the same paths with real customer questions in mind. If people still ask where to find a category or policy, the next improvement may be a clearer label, page opening or collection route—not another layer of menu items.
Shopify: Creating and editing pages · Finstark Shopify design and development